Meet owner Phaedra Williams
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Growing up as a little girl, I was blessed to have long hair. Did I damage it along the way? Yes. I wanted blonde highlights, and my stylist at that time used bleach on top of my relaxed hair. I had experienced so much breakage. That was the beginning of my natural hair journey. I would use so many product ingredients to try to get my hair back healthy again. Along the way, I discovered that if your hair is dry, you will experience breakage. So I constantly kept my hair from being thirsty. Over time, I nursed my hair back to a healthy state and it started growing. I sat on the idea of a healthy hair care line for so long because of negative thoughts. In 2024, God revealed to me that my hair is a gift and your gifts will make room for you.

Proverbs 18:16
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